Cho Ramaswamy, popularly called as ‘Cho’, is the Indian answer to ‘Individual character’ depiction and caricature. His statements draw sustained interest and curiosity of a discerning audience just like Woody Allen statements do. Television Serials have come off age in India and are contributing to develop significant earnings in the television industry. Often, they become a cause to develop addictive viewership and the viewers become a part of the cast of the serial, being very involved.
“Engay Brahmanan?” means an effort to search the ‘true brahmanan’….. Hinduism is a way of life – not just a religion but it is a summary of methods of living – this tele serial that is aired on channel Jaya TV effectively portrays the nuances of living by well-lettered god fearing brahmanan community. Cho has a role too but only as an effort to explain the behaviour and thought process of each individual in the play/ tele serial. The best part is the running commentary of Cho ….explaining the relation of Vedic principles in the day to day living of the characters in tele serial. I try to watch this serial quite regularly.
There are other serials like ‘Thirumathi Selvam’ that is interesting and the very popular ‘Chellamay’ starring Radhika Sarathkumar. There is a new serial called ‘Thangam’ starring Ramya Krishnan in the main role. Serials are addictive and the audience becomes a part of the cast identifying themselves off and on with the characters portrayed by the ‘capable’ actors. And the interest of the audience is built by creating ‘sustained curiosity’ amongst them from episode to episode. These serials are great money spinners for the producer of the serial…carrying several advertisements during the intervals. Of course, these serials also portray what are the types of people we live with in our society besides being just entertainment. There are ‘Prime time’ slots and each serial competes with others to get these slots. The Serial has to be of ‘viewership’ quality in story content, acting, screenplay, direction etc to earn these slots!
In fact, in my home town state Tamil Nadu, these serials are watched regularly by housewives, college going girls and boys, and also by ‘home bird’ husbands… out of choice. There are audiences for these serials in the western countries like US and UK due availability of DTH satellite television.