Ever since the launch of its motion poster, producer-director Rakesh Roshan’s Krrish 3 has rapidly advanced along the digital marketing route. Thanks to its campaign on the internet, including a chat session with lead actor Hrithik Roshan on a social networking site, the third installment of the popular superhero franchise has managed to grab the attention of over 63 million users across the globe.
Tech giant Apple has now signed up with the filmmakers — a first of its kind tieup for Bollywood. The content including music, video and apps of the movie is available in a new dedicated area on their online store, iTunes. Hrithik Roshan and Priyanka Chopra made special appearance at their store in London on October 15, 2013. Rakesh Roshan said, “This association takes Bollywood to a new standard. It gives us a platform no (Hindi) film has got before. It’s a great feeling that people from all over the world are accepting Krrish as a franchise.”
Incidentally, the trailer of the movie — that also stars Priyanka Chopra, Vivek Oberoi and Kangana Ranaut — has apparently registered 17 million hits till date.
Krrish 3 releases November 1, 2013.